RSM Reveals New Brand
RSM International, one of the world’s largest global accountancy networks, has revealed a new logo and shortened name to become RSM.
Jean Stephens, CEO, RSM said, “This evolution of our name and brand mark reflects our growing connectivity and success as an integrated network.”
“We are increasingly known for having a strong personal approach and entrepreneurial awareness in our work with clients and with each other. This means taking the time to understand our clients in depth, and working with them flexibly, efficiently and passionately to help them realise their ambitions. It means connecting with clients in order to earn their trust and respect, and connecting with each other to bring the power of the network to our clients. We call this 'connected for success', a theme which will feature in our global advertising and communications over the coming year”